Brand identity

We summarize the brand identity study in five important steps :

1. BRAINSTORMING
2. CONCEPT
3. FEEDBACK
4. COMMUNICATION
5. MARKETING

The result will be a sharing of values between past, present and future.

To us the concept of brand identity does not mean simply designing a trademark or logo that is “nice”, but designing it according to the target market, respecting the values by which the company is inspired.

The visual representation of the brand concept will be developed in the company brand or logo that sums up the “simple and clear” personality of the brand.

However, the company logo alone cannot convey all the nuances of the brand, so it is important also to accurately plan its typeface, the photographic or illustrative style, the corporate colors, corporate identity and, not least, its personality to win over the lovemarkers(??????), delighting and awakening the “five senses”.